Kenny Lauer
Year Graduated: 
1989
Degree: 
Undergraduate
I run Marketing and Digital for the Golden State Warriors. That was not by plan but what was by plan was to study Psychology at CAL. I went to a math / science / Computer magnet program in San Diego. Yes, I graduated high school knowing how to code in 3 languages. I was intimately familiar with computers. It was great but I was much more fascinated with people. Hence, I didn't take another computer class..all psychology. And I'm glad I did. It provide me a phenomenal background which took me through positions in customer strategy, technology, marketing, and yes sports (but more in experience creation than in actual sports marketing). I had a great time at Cal. Between my studies I was also an RA and a Hall Coordinator in the residence halls. My trek from Clark Kerr to Tolman was long but I loved every minute of it. My relation with CAL just gets better as an alumni,. I look forward to building and supporting my ala mater as much as I can in the future. GO BEARS (and GO WARRIORS!). Please feel free and email me at klauer@warriors.com to swap stories, talk psych or tech, or just to say hi. Thanks, Kenny