Social Psychologist Claude Steele has been awarded the Scientific Impact Award by the Society of Experimental Social Psychology (SESP) along with Joshua Aronson of NYU/Steinhardt. The Scientific Impact Award is intended for “a specific article or chapter offering a theoretical, empirical, and/or... Read more
Professor Emeritus Sheldon Zedeck "A Long Search for Better Prediction of Academic Performance: Non-cognitive Predictors" The presentation focused on Shelly's career efforts to search for, develop, and implement fairer testing processes that yield a more diverse workforce and student body than... Read more
A new study shows that when you finish your spouse’s sentences or answer a fill-in-the-blank question, you’re engaging the brain’s relay station for memories, an area that until now was largely neglected by scientists studying language. A cross-section of the brain with the hippocampus colored... Read more
Although our department is well known for its studies of emotion in humans. Ph.D. candidate Mikel Delgado, from the Jacobs Lab ( ) , recently published the first experimental study in a wild animal on the emotion of frustration, using the Berkeley campus fox squirrels. As just... Read more
Netflix binge-watching versus a hike in the woods. A cheeseburger versus kale salad. Fentanyl versus Tylenol. New UC Berkeley research suggests our brain activity could be influenced to make the healthier choice. Our brain activity could be nudged in the direction of making more healthy choices. (... Read more
Fox squirrels flick their tails when they can’t get a cherished nut in much the same way that humans kick a vending machine that fails to deliver the anticipated soda or candy bar, according to new UC Berkeley research. (Video footage courtesy of Mikel Delgado; edited by Stephen McNally) In what is... Read more
What if a map of the brain could help us decode people’s inner thoughts? UC Berkeley scientists have taken a step in that direction by building a “semantic atlas” that shows in vivid colors and multiple dimensions how the human brain organizes language. The atlas identifies brain areas that respond... Read more