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Kenneth Craik Emeritus 
Departmental Area(s): Social/Personality
Professor Craik is retired and not accepting new students. My research interests include personality theory and assessment, environmental psychology, political psychology, and the psychology of humor. My primary effort currently is an integrative analysis of the concept of personal reputation. The notion of reputation refers to how a person is viewed by others, or what is generally said or believed about a person. My present conceptual framework encompasses five components. First, persons live their lives within their own idiographic reputational networks, composed of those other individuals who know that person. Usually, the person also knows these other individuals, that is, their reputational network matches their social network. However, in cases of fame, celebrity and notoreity, many others individuals unknown to the person have formed impressions, beliefs and evaluations of the person. Second, the reputations of persons emerge from the hum of social communication about specific persons, by means of chat, gossip and more formal media. Third, in order to generate reputational information, per se, accounts of what persons say and do must be catergorized into indiidualized 'person bins' by other members of reputational networks. Fourth, risks are entailed in social discourse about specific persons, including those of being defamed and intentionally or unintentionally defaming other persons. Fifth, to some extent, persons are agents of their own reputations but not the only agents. A host of tactics are available for attempting the self-conscious management of reputation by the person and by the person's friends and foes. This formulation of reputation holds implications for personality research, social cognition, biographical studies, and the common law on libel and slander. For some of my other research interests, see my previous publications, includng the recent items listed below. Selected Publications Craik, K. H., Ware, A. P.,Kamp, J., O'Reilly, C. III, Staw, B., & Zedeck, S. (2002). Explorations in construct validity in a combined managerial and personality assessment programme. Journal of Occupational and Organizational Psychology, 75, 171-193. Craik, K. H. (2002). On the mutual relevance of art theory and personality theory. Journal of Research in Personality, 36, 59-71. Craik, K. H. (2000). The lived day of an individual: A person-environment perspective. In W. B. Walsh, K. H. Craik, & R. H. Price (Eds.) Person-environment psychology: New directions and perspectives (pp. 233-266). Mahwah, NJ: Erlbaum. Craik, K. H. (2000). Personality psychology: Methods of study. Encyclopedia of psychology. New York: American Psychological Association and Oxford University Press. Robins, R. W., Gosling, S. D., & Craik, K. H. (1999). Empirical analysis of trends in psychology. American Psychologist, 54, 117-128. Craik, K. H., & Ware, A. P. (1998). Humor and personality in everyday life. In W. Ruch (Ed.), The sense of humor: Explorations of a personality characteristic (pp. 65-94). New York: Mouton deGruyter. Gosling, S. D., John, O. P., Craik, K. H., & Robins, R. W. (1998). Do people know how they behave? Self-reported act frequencies compared to on-line codings by observers. Journal of Personality and Social Psychology, 74, 1337-1349. Craik, K. H. (1997). Circumnavigating the personality as a whole: The challenge of integrative methodological pluralism. Journal of Personality, 65, 1087-1111. For my "individual intellectual history," see: Craik, K. H. (1990). Environmental and personality psychology: Two collective narratives and four individiual story lines. In I. Altman, & K. Christsensen (Eds.), Environment and behavior studies: Emergence of intellectual traditions (pp. 141-186). New York: Plenum Press. July 2003
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