You are invited to a workshop bringing together developments in metaphor research as applied to cancer-related language and framing. Several scholars from UC Berkeley, UC Merced and other universities will be giving talks in the areas of corpus, computational, experimental and theoretical approaches to the study of metaphoric language in cancer and other medical discourse.
This workshop is organized through the UC Berkeley Social Science Matrix.

8:30am: coffee & light refreshments
9:00-9:15am :opening remarks
9:15-10:15:
Ellen Dodge (ICSI), Elise Stickles (UC Berkeley), Oana David (UC Berkeley)
Computationally-aided deep analysis of cancer metaphors in web-based text
10:15-10:30am: coffee break
10:30-11:30am:
Teenie Matlock (UC Merced),
Mahesh Srinivasan (UC Berkeley)
Psychological effects of metaphorical framings of cancer
11:30-12:15am:
George Lakoff (UC Berkeley)
The neural basis of metaphor and why it matters in cancer discourse
12:15-1:30pm:lunch
1:30-2:00pm:
Jack Smith
(Texas A&M Biomedical Informatics)
Biomedicine in the flesh
2:00-2:30pm:
David Hauser (U Michigan Psychology)
The war on prevention: Bellicose cancer metaphors and prevention behaviors
2:30-2:45pm: coffee break
2:45-3:15pm:
Rose Hendricks (UCSD Cognitive Science)
Metaphor & emotion: Metaphorical frames for coping with hardship
3:15-3:45ppm:
Hyeju Jang (CMU Computer Science)
Metaphor detection using contextual information in an online cancer support forum
3:45-5:00pm: general discussion